Versatile creative. across static & motion,
digital & print. grounded in
research & empathy.
South Jakarta | Indonesia
designing since the backseat of high school. 7+ years freelance
2+ years in-house, now at Samsung Electronics Indonesia.
a Philosophy Graduate, have strength in design thinking.
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index
curated works showcasing my range in design from branding & marketing, Motion & Social Media, Printing & Merchandises
S25 FE x ChakoLab
Merch & Box design for Samsung
Indonesia (2025)
The design was based on thought to fit the Gen Z market while still maintaining
the visual identity and leading to 1,200+ sales across Indonesia within a first month
Led the rebranding of CV Studio Cikajang 19 in my role as Art Director, aligning the
visual identity and brand strategy with a newly adopted business model.
Studio C19 Identity Design
(2025)
Branding & identity
Brand Identity for Mantul.co.id
As a Brand Designer & Consultant, I was responsible for developing the brand's identity and personality. Also I created essential assets for product development and designed materials for product launches. Over a three-month period, I worked closely with a senior branding expert to ensure the brand's vision was effectively communicated.
Date
2023-2024
study case - research & execution
Social Media
& ads
as an creative branding and marketing, I don’t just focus on creating but also on content ideation. my experiences spans content creation and copywriting.
@AwanTunai
Throughout my 2022 apprenticeship, I've effectively handled regular content creation for AwanTunai's social media channels, including Instagram, Facebook, and TikTok.
Creating guidelines, visuals, and contents for @lifeatawantunai
In my internship primarily working with the employee branding team, my main task is to enhance our brand among employees through social media platforms, primarily Instagram, LinkedIn, and Medium.
Motion Design for Samsung Indonesia
Reels Design for
NAMA INOVASI (2025)
@namainovasi
Playground Creative House Credentials & Bofie.id Pitch Deck for IBIISMA 2023 Incubation Program
Company Profile for Ardani Human Coach
a company profile for Ardani Human Coach Consultant, featuring a clean, professional layout with a luxurious touch. The design emphasizes wellbeing, clarity, and trust—reflecting Ardhani’s commitment to personal and professional growth (2024).
Catalogue for NAMA Inovasi: Steel Products & Services (2025)
Ramu Nostalgia Menu Book (2024)
Ramu Nostalgia's menu book featuring a blend of Western and Indonesian nostalgic dishes, using a vintage vine concept with a classic touch.
Layouting & Printing
Layouting remains as an crucial skill in graphic design. Here are some featured layout designs in my portfolio, from books to deck design.
Ramu Nostalgia
@ramunostalgia.id
Promotional Needs 2024
Box & Card Samsung Ramadan Campaign
